ZVA is a Fukuoka-based ad agency specialized in vertical short video advertising for TikTok, Instagram Reels, and YouTube Shorts. We handle planning, scriptwriting, shooting, editing, and ad operations end-to-end under a performance-based model.

Does ZVA work with overseas app publishers?

Yes. We work with mobile app publishers worldwide who want to acquire users in the Japanese market. Our team has deep expertise in MMP setup (Appsflyer, Adjust), CPI optimization, and Japan-specific creative strategy.

What is your pricing model?

We offer a performance-based pricing model, meaning you only pay based on results. This removes upfront risk and aligns our incentives with your KPIs.

How fast can you produce a vertical video?

Thanks to our fully in-house team, we can produce non-AI vertical videos in as little as 3 hours from order to delivery.

ZVA Inc. | Performance-Based Vertical Short Video Ad Agency

What We Do

Services

End-to-end vertical short video advertising — planning, production, and operations.
Pay-for-performance, so you start with zero risk.

Vertical Short-Video Ad Production

Planning, shooting, and editing of vertical videos optimized for TikTok, Instagram, and YouTube — all under one roof. From UGC-style to high-production work. Our fully in-house pipeline means non-AI vertical videos can ship in as little as 3 hours from order to delivery.

Performance-Based Ad Operations

Trusted by 60+ partners in our first year as a next-generation creative-testing engine. We operate TikTok Ads, Meta Ads, and YouTube Shorts under performance-based and budget-based models — committing not just to CPI and CPA, but to the downstream client KPIs and brand impact behind them.

Market

Vertical video is the
center of change.

In 2025, internet ads crossed 50.2% — over half of Japan's ¥8.06 trillion total ad spend for the first time. The single strongest engine driving that growth: vertical short video advertising.

We believe the companies that ride this current become the next generation of stars. ZVA serves as their creative-testing engine, walking alongside them.

Japan's vertical video ad market crossed ¥200 billion in 2025.
Estimated to grow over 2.7x by 2029.

Sources: Dentsu "Advertising Expenditures in Japan 2025" (Mar 2026) / CyberAgent "Domestic Video Ad Market Survey 2024" (Mar 2025)

Results

Performance Track Record

Numbers tell the story behind ZVA's performance.

0

videos+

Produced per month

0

clients+

Partners served

1,000,000

CV+

Cumulative conversions

CASE 01 Mobile app campaign

CPI ¥1,500 → ¥245

Sharp messaging analysis and rapid creative PDCA cut CPI by roughly 84%. Monthly installs grew over 6x, dramatically improving the client's acquisition efficiency.

CASE 02 E-commerce campaign

ROAS 200% → 450%

UGC-style creative combined with targeting optimization more than doubled return on ad spend.

Team

Meet the Team

A team of distinct personalities, fully invested in your project.

Ryota

ENTP-A

Management Talent Script Editing Ad ops Client lead

A born marketer who launched an apparel EC business in college and turned it profitable in year one using SNS ads. Delivers high hit-rates by combining Miyazaki-dialect storytelling with logical video production.

Yuya

ENFP-A

CTO Talent Script Editing Ad ops AI

Joined ZVA after sales experience and backend work for a YouTuber with ~2M subscribers. Deeply versed in memes and trends, covering everything from ops automation to SNS management as our CTO/creator.

Michiko

ESFP-A

Talent Script Editing Ad ops Management

Multi-industry experience across entertainment, SNS ops, beauty, and HR. Deep love for film and idols sharpens her content sense — performs as talent, shooter, editor, and ad ops across genres.

Eri

ENFP-T

Talent Script Editing Ad ops AI

Range across entertainment, vlogs, and more. Her warm, approachable tone is a signature — strong at producing long-lasting winning creative, lifting KPIs and ROAS on every campaign she touches.

Kazuya

ENFJ-A

Talent Script Editing Ad ops AI

Built a sales career at a recruiting agency before pivoting to video editing. A technical creator fluent in After Effects, Premiere Pro, and Photoshop.

Kaori

ESFP-A

Talent Script Editing Recruiting/PR

An unusual mix: musical theater, radio personality, live streaming, and circus troupe management. Boundlessly bright energy — also leads our PR efforts.

Haruka

INFJ-T

Talent Script Editing Ad ops

Joined ZVA after sales experience with medical institutions. Strong at script storytelling and one-take voiceover — broad entertainment knowledge lets her handle a wide range of accounts.

Company

Company Info

Company name	ZVA Inc. (株式会社ZVA)
Founded	May 30, 2025
CEO	Masaru Takeuchi
Address	4-4-11, 8F, Tenjin, Chuo-ku, Fukuoka 810-0001, Japan
Capital	¥20,000,000
Business	Planning, production, and operation of vertical video ads Performance-based advertising agency
Contact	sales@zva.co.jp

Contact

Contact Us

Feel free to reach out.
Our team is usually deep in client work, so please allow some time for a reply.

Punchy
short videos that
hit, hit, hit.