A Japan-based vertical video ad company —
for brands growing in Japan and beyond

Scroll-stopping
short videos,
Shipped nonstop.

Vertical video ads for TikTok, Instagram and YouTube — from planning, scripting, shooting and editing all the way to ad operations, under one roof.

Sample vertical video ads by ZVA

  • In-house talent
  • Own studio
  • Performance-based ad ops
  • Delivery in as little as 5 business days
Talk about ads Talk about video production

Consultations and quotes are free. Not sure about volume or concepts yet? Reach out anyway.

Platforms TikTok Instagram Facebook YouTube Plus TikTok Ad Network and Google Ads

Our Stance

We never make videos
that just go viral.

Views and likes are not the goal in themselves.

What ZVA chases is real business results — installs, sign-ups, purchases — and the profit that comes after them.

Three systems behind our ultra-fast PDCA

01

In-house talent

Our own team members appear on camera — no outside casting. With no casting schedules to wait on, we go straight to shooting and can quickly turn out new videos with different angles and scripts.

02

Own studio

Shooting through editing happens in-house at our own studio in Chuo-ku, Fukuoka. Free from location and studio bookings, we produce 500+ videos a month.

03

Performance-based ad ops

We run the ads for the videos we make. We find winning patterns in the delivery data and feed them straight into the next batch of videos. Performance-based plans are available.

To be upfront with you

We don't do celebrity casting or TV-style commercials.

Instead, we compete seriously on volume and speed.

500+

Videos produced per month

5 days

Fastest delivery (business days)

100+

Client companies

Want to see ultra-fast short-video PDCA
in action? Let's talk

Results

Track Record

ZVA's performance, proven in numbers.

0

+ videos

Videos produced per month

0

+ companies

Client companies

CASE 01 Mobile app

CPI improved from ¥1,500 to ¥245

Through in-depth analysis of messaging angles and rapid creative PDCA, we cut CPI by about 84%. Monthly installs grew more than 6x, dramatically improving the client's acquisition efficiency.

CASE 02 E-commerce

ROAS improved from 200% to 450%

By introducing UGC-style creatives and optimizing targeting, we more than doubled return on ad spend.

CASE 03 Recruitment service

Thousands of qualified sign-ups, consistently

With ongoing production and operation of vertical video creatives, we consistently acquired qualified member sign-ups in the thousands.

CASE 04 Overseas game / localization

CPI improved from $12 to $3.8

We switched from translated ads to original creatives made for Japan with Japanese performers. Two-second hook retention rose from 12% to 52%, and purchase ROAS reached 12x that of the translated version.

Next, let's improve your numbers together.

No need to have volume or budget decided yet. Tell us about your product and goals, and we'll propose a quote.

Get a free consultation

What We Do

Services

End-to-end vertical short video advertising — planning, production, and operations.
Pay-for-performance, so you start with zero risk.

Vertical Short-Video Ad Production

Planning, shooting, and editing of vertical videos optimized for TikTok, Instagram, and YouTube — all under one roof. From UGC-style to high-production work. Our fully in-house pipeline delivers in as little as 5 business days, and for clients with an ongoing order we can sometimes go from script to shoot to delivery within 3 hours.

Performance-Based Ad Operations

Trusted by 100+ partners as a next-generation creative-testing engine. We operate TikTok Ads, Meta Ads, and YouTube Shorts under performance-based and budget-based models — committing not just to CPI and CPA, but to the downstream client KPIs and brand impact behind them.

Price

Pricing Guide

We quote individually after learning about your product and goals.

PRODUCTION

Vertical video production

From ¥50,000 per video (excl. tax, base rate)

Planning, scripting, talent, shooting, editing, captions and music included. Delivery in as little as 5 business days. Projects from overseas are quoted individually (base rate + overseas support).

See production pricing plans →

OPERATION

Ad operations

Performance-based plans available

We run your TikTok, Meta and YouTube ads together with the videos we produce. KPIs and unit prices are agreed with you for each product.

Talk about ad operations →

In principle, no minimum contract period.

Flow

From first call to continuous improvement

STEP 1

Consultation

We learn about your product, goals and budget — even if volume and budget aren't set yet. Meetings are online (email / Google Meet / Slack) in Japanese, English, Korean or Chinese.

STEP 2

Proposal & quote

We propose messaging directions, video volume and a plan of action, along with a quote.

STEP 3

Production

Once you approve the scripts, we shoot and edit with our in-house talent at our own studio.

STEP 4

Launch

Ads go live on TikTok, Meta and YouTube. ZVA can run the campaigns for you, too.

STEP 5

Optimization

We find winning patterns in the delivery data and scale them into the next round of videos.

Market

Vertical video is the
center of change.

In 2025, internet ads crossed 50.2% — over half of Japan's ¥8.06 trillion total ad spend for the first time. The single strongest engine driving that growth: vertical short video advertising.

We believe the companies that ride this current become the next generation of stars. ZVA serves as their creative-testing engine, walking alongside them.

¥600B ¥400B ¥200B 0 2024¥131.1B 2025¥204.9B+55.9% YoY 2026 (est.)¥277.1B 2029 (est.)¥564.8B

Japan's vertical video ad market crossed ¥200 billion in 2025.
Estimated to grow over 2.7x by 2029.

Sources: Dentsu "Advertising Expenditures in Japan 2025" (Mar 2026) / CyberAgent "Domestic Video Ad Market Survey 2024" (Mar 2025)

Consumers' time is moving to vertical video, too.

Usage rates of major services in Japan (ages 13–79, 2025)

YouTube81.5%
Instagram54.8%
TikTok36.7%
Facebook27.0%

In the five years since 2020, Instagram usage grew about 1.5x (36.1% → 54.8%) and TikTok about 2.5x (14.9% → 36.7%).
Source: Institute for Information and Communications Policy, Ministry of Internal Affairs and Communications (MIC), "FY2025 Survey on Usage Time of Information and Communications Media and Information Behavior" (published June 26, 2026; in Japanese)

Guides

Guides for Brands Entering Japan

Data and practical know-how for running vertical video ads in Japan.

Video ads for Japanese audiences

How to run video ads effectively for Japanese audiences: platform choice, ideal TikTok ad length, 2-second hooks, Japanese telop, talent and testing.

Read →

Hiring a Vertical Video Company

Hiring a short-form video agency in Japan? Compare vendor types, production costs in yen, what quotes include, timelines, red flags and questions to ask.

Read →

TikTok ads cost in Japan

How much do TikTok ads cost in Japan? CPM, CPC and CPI ranges by category, official minimum budgets, cost drivers, and a sample first-month test budget.

Read →

TikTok Creative Center for Japan

How to use TikTok Creative Center for Japan: filter Top Ads and Trends to Japan, read Japanese ads without speaking Japanese, and build ads that win.

Read →

TikTok TopView vs TopFeed

TikTok TopView and TopFeed explained for Japan: placement, official specs, how reservation buying works, reference costs, and when to use In-Feed instead.

Read →

Advertising rules in Japan

Japan advertising regulations for foreign brands: misleading-claim rules, No.1 and price claims, surcharges, stealth marketing and TikTok/Meta ad review.

Read →

Japan and vertical video ads (data)

For overseas marketers entering Japan: ad spend, the vertical video ad market, social media usage, purchase impact and ad rules, from official statistics.

Read →

Localizing vertical video ads for Japan

How to localize TikTok, YouTube and Instagram vertical video ads for Japan: market data, why translated ads underperform, a case study, four stages and pricing.

Read →

App and game user acquisition in Japan

Acquiring app and game users in Japan: CPI benchmarks by genre, iPhone share and iOS measurement by platform, TikTok vs. TikTok Ad Network, bidding and MMPs.

Read →

UGC and influencers in Japan

Using UGC and influencers in ads in Japan: market data, stealth marketing rules, platform disclosure, backlash risk, and finding winners with UGC first.

Read →
See all guides →

Team

Meet the Team

A team full of personality, giving your project everything we've got.

Ryota

Ryota

Management Talent Scripts Editing Ad ops Client lead

A born marketer who launched an apparel e-commerce business while still in college and made it profitable in year one with social ads. A director with a high hit rate, pairing storytelling in Miyazaki dialect with logical video production.

Yuya

Yuya

CTO Talent Scripts Editing Ad ops AI

Joined ZVA after working in sales and behind the scenes for a YouTuber with about 2 million subscribers. Fluent in memes and trends, this CTO and creator covers everything from workflow automation to social media management.

Michiko

Michiko

Talent Scripts Editing Ad ops Management

Brings experience across entertainment, social media management, beauty and recruitment. A deep love of film and idols brings a sharp content sense, put to work across genres as performer, shooter, editor and ad operator.

Eri

Eri

Talent Scripts Editing Ad ops AI

An expressive performer at home in entertainment, vlogs and many other genres. Known for a friendly, approachable tone. A marketer who excels at long-running winning videos that keep delivering, improving KPIs and ROAS on every project.

Kazuya

Kazuya

Talent Scripts Editing Ad ops AI

Moved into video editing after a sales career at a Recruit agency. A technical creator who has mastered After Effects, Premiere Pro and Photoshop, with editing skills that stand head and shoulders above the rest.

Kaori

Kaori

Talent Scripts Editing Recruiting & PR

An unusually colorful background: musical theater, radio host, live streamer, even running a circus troupe. The team's ever-cheerful mood maker, who also handles PR.

Haruka

Haruka

Talent Scripts Editing Ad ops AI

Strong at story-driven scripts and a go-to for crisp, one-take voiceovers. Broad entertainment knowledge covers projects across many genres, with a reputation for improving scripts through detailed analysis.

Yuna

Yuna

Talent Scripts Editing Ad ops Recruiting & PR Training

Brings guest-service experience from Universal Studios Japan and a Disney hotel, plus personal YouTube and TikTok channels. On-camera presence and editing skills stand out in entertainment genres.

Hibiki

Hibiki

Talent Scripts Editing Ad ops

The youngest on the team, who joined after a demanding stint in B2B sales. Endlessly upbeat, everyone's little brother, and famously lucky. Runs logical ad operations and improves business KPIs day by day, fully committed to profit.

Yui

Yui

Talent Scripts Editing Ad ops

Joined as a ready-to-go creator, drawing on social media management for an audience of about 100,000 followers and strong editing skills. Also a registered dietitian who has cooked school meals. Strongest in food and app categories.

Company

Company Info

Company nameZVA Inc. (株式会社ZVA)
FoundedMay 30, 2025
CEOMasaru Takeuchi
Address4-4-11, 8F, Tenjin, Chuo-ku,
Fukuoka 810-0001, Japan
Capital¥20,000,000
BusinessPlanning, production, and operation of vertical video ads
Performance-based advertising agency
Contactsales@zva.co.jp

FAQ

Frequently Asked Questions

Q. What can we ask you to do?

＋
Planning, scripting, shooting and editing of vertical video ads, plus ad operations on TikTok, Meta (Instagram/Facebook) and YouTube. We can take on everything end to end, or production only.

Q. How much does it cost?

＋
Production starts from ¥50,000 per video (excl. tax, base rate). Projects from overseas are quoted individually (base rate + overseas support). Performance-based plans are available for ad operations.

Q. How does the performance-based plan work?

＋
You pay according to results, such as installs or registrations. What counts as a result and the unit price are agreed with you for each product.

Q. Can you cast celebrities or famous talent?

＋
No. Our in-house team handles talent, shooting and editing, and we compete on volume and speed instead. If you'd like a specific performer, please arrange them on your side.

Q. How fast can you deliver?

＋
In as little as 5 business days. For ongoing projects, we can sometimes go from order to script, shoot and delivery in as little as 3 hours.

Q. Can you work with us from outside Japan?

＋
Yes. We communicate in English (also Japanese, Korean and Chinese), and a global team familiar with Japanese advertising joins your meetings. Meetings are online (email, Google Meet, Slack). We have also produced ads for markets outside Japan, including English-speaking markets.

Q. How do we pay?

＋
We invoice in Japanese yen (JPY). Overseas clients can pay by international wire transfer.

Q. Is there a minimum contract period?

＋
In principle, no.

Q. Can you handle regulated categories (finance, legal services, etc.)?

＋
Yes. We design the messaging from the script stage onward, based on your regulations and each platform's ad policies. Please note that passing platform review is not guaranteed, and the final decision on ad expressions rests with the advertiser.

Contact

Contact Us

Feel free to reach out.
Our team is usually deep in client work, so please allow some time for a reply.

By clicking Send, you agree to our Privacy Policy.

Talk to us (consultation & quotes are free)